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Marketing
Management
Board of Directors Insight
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Marketing Management allows you to apply your business knowledge along with some fun ideas. Having completed in this category as a delegate two years in a row, I can tell you that my partner and I have definitely come up with some odd and out of the box campaigns!
Michelle
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VP Project Management of '18
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Are you basic like me and not too sure what category to specialize in? Then how about join a generic category like Marketing Management. Participants are given the opportunity to analyze a real-world merchandising management case situation and to present solutions to a professional with experience in merchandising and sales management. Environments may include, without being limited to, place/location marketing, transportation marketing, sports/entertainment marketing, charity/event marketing, marketing research, strategic marketing planning, distribution strategies, or target marketing. So if you know the 4 P’s like the back side of your head, then definitely look into this category.
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Description
Skills to Master
Prior Knowledge
Length of Case
Numerical Expertise
Creative Ability
Quick Thinking Skills
Team
Case Category
30 Minute
Prep Time
15 Minute
Presentation
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