ADVERTISING CAMPAIGN CHALLENGE
Competitors will have an opportunity to stretch their creativity in teams of 1-3 members by strategically constructing a campaign for one of our sponsoring partner’s clients through a real-life simulation of the advertising industry (also touches on entrepreneurship and marketing). The creative brief designed by our sponsoring partner will be distributed to the competing teams approximately one month prior to the competition. During the Nationals conference, teams will pitch their full written campaign proposal for the client that is prepared within the brief’s parameters. A panel of judges will decide which campaign, if implemented, would be most successful for their client’s brand. Last year the case was based on the company Amplify Solutions, a student run company that helps students grow their business!
Skills to Master - OUTSTANDING
Board of Directors Insight
One of our special categories! ADC puts you in the shoes of a company where you’re forced to create a comprehensive marketing/advertising plan and present it to your colleagues (the judges). If you’re not for the traditional case track, this may be for you – your solution to this case is prepared ahead of time before Nationals where you simply present your solution!
VP Delegate Experience of '17