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Business to business


Did you know some of the biggest companies in the world are strictly B2B businesses like IBM and General Electrics! In this event participants are given the opportunity to analyze a real-world case situation that zooms in on interactions with two or more businesses. So, this case isn’t all about marketing to other business there are also other huge obstacles than B2B business must hurdle. This case could include legal aspects, partnership details, and steps necessary for effective relationship building between two or more firms. Judges for this event are specialists in these types of operations and tend to frequently work with other businesses on a frequent basis. In order to succeed in this event, you and your partner must work harmoniously just like a B2B Business would.
Skills to Master

Board of Directors Insight

In order to succeed in this category, you are your partner must work harmoniously in both qualitative and quantitative aspects, just like a B2B business would with their various corporate relationships. I have placed in this category before and it is actually really fun to create new ideas on how to market products and services to other businesses.


VP Delegate Experience of '17

Prior Knowledge
Length of Case
Numerical Expertise
Creative Ability
Quick Thinking Skills
Case Category
30 Minute
Prep Time
15 Minute
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